At the heart of Riyadh, during the prestigious LEAP technology exhibition, Sawa, a leading voice chat social platform, unveiled its strategic blueprint focused on enhancing social connectivity in Saudi Arabia. With initiatives deeply rooted in artificial intelligence and cultural customization, Sawa’s presence indicated its dedication to becoming an integral part of Saudi society, as highlighted by its General Manager, Mr. Joseph Maroun.
“Sawa is committed to evolving alongside Saudi Arabia, offering a platform that resonates with our local users’ needs and preferences,” stated Mr. Maroun. The company showcased technologies and functionalities that garnered overwhelming positive feedback from attendees, illustrating its potential to offer exclusive, high-quality services tailored to Saudi users.
Sawa’s approach to transforming into a Saudi homegrown platform—and its ambitions to expand across the Arab world—reflects a deep understanding of the regional commitment and vision. “Our goal is not just to connect people but to ensure these connections are meaningful and respectful of our rich cultural heritage,” Mr. Maroun added.
In its commitment to community safety and positive engagement, Sawa employs a comprehensive moderation strategy that combines AI-driven, human, and community- driven moderation. This robust system ensures a respectful and safe environment for all users, which is in line with Saudi Arabia’s cultural values and regulations.
Highlighting its commitment to the Kingdom, Sawa is establishing its headquarters in Riyadh, not merely as a regional hub but as the heart of its operations. “This move signifies our investment in the local economy, talent, and culture, aligning with Saudi Arabia’s Vision 2030 for a diversified and sustainable future,” Mr Maroun emphasised.
Sawa’s dedication to user privacy and data security remains paramount, with state-of-the-art encryption and stringent access controls ensuring a secure experience for its community.
As Sawa grows, its alignment with Saudi Arabia’s Vision 2030 continues to be a cornerstone of its strategy. “We envision Sawa as more than a platform; we see it as a community hub that contributes significantly to the Kingdom’s digital transformation and economic growth,” reflected Mr Maroun.
With a focus on providing high-quality services and fostering community engagement, Sawa is poised to play a pivotal role in the social connectivity landscape of Saudi Arabia and beyond.
Sawa’s showcase at LEAP, highlighted by users’ positive feedback, is a testament to the company’s innovative approach and commitment to the Saudi market.
“Every conversation on Sawa is a step toward the future we envision for Saudi Arabia—a future of connected communities enriched by technology and shared values,” concluded Mr. Maroun.
As Sawa continues to evolve, it stands as a beacon of technology, culture, and community, united in shaping the future of social connectivity in Saudi Arabia.
